💰 Your 7 Step Cyber Week Email Launch Plan

Cyber Week is coming and if you’re not ready, your competitors will be the ones cashing in while you are left behind, trying to catch up.

Here’s the truth: Cyber Week will make or break your Q4 revenue.

Sounds dramatic, but look – this week is the Super Bowl of e-commerce. And what do successful teams do before the big game? They prepare.

Cyber Week isn’t just about sending an email on Black Friday and calling it a day.

It’s about building anticipation, getting your audience excited before the big day, and having a solid strategy to make sure your emails stand out.

Ready? Let's break down the play-by-play.

Why You Need a Launch Plan for Cyber Week

Waiting until Black Friday to send out your first email? 🚫 Big mistake.

The key to hitting your Cyber Week sales goals is to start warming up your audience now.

By teasing your sale weeks in advance, you not only build anticipation but also give your customers time to prepare – both mentally and financially.

Your email list is the most cost-effective and efficient way to do this; it’s a direct line to your customer base.

If you only start emailing during Cyber Week, you’ll be up against every other brand (many with much larger ad budgets). But by starting early and educating your audience on the offers and deals to come, you’ll stand out and make it easier to win their attention when your deals go live.

Let’s jump into the strategy that will get your audience excited, prepared, and by the time Black Friday hits, already in buying mode.

Your Cyber Week Email Strategy, Step-by-Step:

Teaser Campaigns (2-3 weeks before Cyber Week) 

The goal here is to build anticipation gradually, without giving everything away. Early on in your launch, you’ll drop hints that Cyber Week is coming but not coming across too pushy with your sales narrative. 

Sale Announcement (1 week before Cyber Week)

Now it’s time to get specific and lay out what deals your customers can expect.

Cyber Week Emails (Black Friday through Cyber Monday)

The game’s on. Now let’s tackle each day with a winning email to score those sales.

A Quick Note on Segmentation

Segmentation is where many brands drop the ball during Cyber Week. They send every email to everyone. Instead you’ll need to set up dynamic audience segmentation for each campaign to avoid offering better deals to customers who have already purchased.

Here are some suggestions:

• Already purchased? Exclude them from more promotional deals. Instead, send them a thank-you or offer a post-sale exclusive.

• Haven’t opened the last few emails? Add them to a resend group with a new subject line to re-engage them.

• Low Engagement? Exclude them from the launch entirely to prevent your campaigns landing in the spam folder.

Why This Strategy Works

Rather than static campaign blasts this strategy allows you to:

• Avoid the competition by priming your audience before Cyber Week madness kicks off.

• Reward loyal customers with early access and special perks, creating deeper brand loyalty.

• Activate your owned audience instead of relying solely on ads or other channels.

• Prime customers to be ready when your sale goes live, so they act fast instead of hesitating.

Execute this plan, and you’ll be scoring Cyber Week touchdowns left and right.

Are you ready to win?

See you next Monday,

Luke

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