💰5 Widgets Every eCommerce Store Should Have

Hello Sellouts,

It’s Halloween and Marathon Week here in New York City – a time when the city feels more alive than ever.

And just like the city’s energy this week, the momentum is building for Cyber Week, which could be your make-or-break moment in e-commerce.

Think of this as your reminder to enjoy the week ahead while also getting a head start on preparations. By Thanksgiving, you’ll be ready to close out the year with your strongest results yet.

I’ll be out there running the marathon this year, so no doubt you’ll hear from me next Monday with some pretty sore legs!

Until then, let’s get into it.

Luke

Over the last few episodes, we’ve gone deep on tactics to grow your e-commerce store revenue – from ramping up your email subscribers to picking the right tech stack and not blowing your budget on ads.

Today, though, I’m keeping it light with some cool, simple features I’ve spotted on a few sites recently.

These five widgets are easy to set up and can help bump up your overall website conversion rate.

Here’s the lineup:

Gainful’s Product Quiz

I personally think product quizzes are the most underrated hacks for increasing conversion rate online.

Not only do quizzes actually help customers make the right decision (lowering overall return rate), they allow you to collect emails and personal preferences of your prospects.

Combining this with a segmented email flow, you have a powerful engine to automate personalized sales campaigns.

Gainful’s product quiz guides customers through a few questions to recommend the right protein for them – in a vertical with so many different options, this reduces the cognitive load for buyers.

In particular, I like that Gainful includes a ‘Why do we ask for this’ button, giving transparency to customers on how their data will be used and what value they get out of it.

Ready to implement a quiz? Try out Octane AI or add a simple Typeform to your site.

Drink Living Juice’s Free Shipping Cart

A common problem for e-commerce stores is a high number of added-to-carts but low conversions.

Often, that gap is due to high shipping costs, which can feel like a deal-breaker for customers at checkout.

While many stores offer free shipping once a customer reaches a certain amount, it’s not always clear to shoppers that this option exists.

That’s where Living Juice’s free shipping cart comes in.

They’ve swapped out the generic Shopify cart with UpCart that dynamically shows customers the additional amount needed to qualify for free shipping.

So, if free shipping kicks in at $100, the cart clearly displays how close the customer is to that threshold.

This transparency motivates the customer to increase their order size while also increasing conversion rate.

We love a win-win situation.

Go-To’s Bundler Tool

If you sell products that are usually sold in a set or complement each other, this widget is a must-have for your site.

Instead of creating fixed bundles that restrict customer choice (and complicate your product SKUs), allow customers to mix and match.

Go-To’s Build Your Routine bundle nails this with a guided, step-by-step selection process.

It’s smart because rather than giving a site-wide discount, they only allow the discount when multiple products are bought through the bundle offer.

Setting up this kind of bundle flow on Shopify can be tricky.

The Shopify Bundle App doesn’t quite capture the seamless experience that Go-To has built.

You may need some custom coding to achieve it, but it’s worth it for the added flexibility and sales lift.

Integrating the bundle offer into your Product Quiz is a genius move.

Golden Hour’s Subscription Widget

By now, we know that offering subscriptions to customers is often the difference between breaking even and profitability for some stores.

However, the standard subscription widget from ReCharge and Shopify kinda sucks.

I came across Golden Hour’s subscription widget the other day, and it made me do a double take.

They’ve used custom coding to simplify the widget, making it stand out on the page – a small change but a big difference in nudging the customer to make the correct choice.

I’ve also seen this with other brands like AG1, who have changed their widgets to default to the recurring subscription option with visual imagery, making one-off purchases the secondary choice for web visitors.

Firstly, set up subscriptions through Shopify, then speak with web developers to custom build your ideal layout.

Dr Squatch’s Post-Purchase Upsell Offer

I’ve spoken in depth about upsell offers before in the newsletter because they’re just so damn effective at increasing purchase volume.

An upsell offer at checkout is simply a way to offer complementary products based on the customer’s purchase immediately once they’ve checked out.

They tend to work best if you sell a low-priced item ($35 and below) – Dr Squatch’s soap range is the perfect use case.

Apps like Zipify’s One Click Upsell or ReConvert make this incredibly easy if you’re running on Shopify.

If not, you could always trigger a dynamic email to send to a customer post-purchase with an incentive to add another item to the cart.

Widgets, Widgets Everywhere!

It’s easy to get overwhelmed by the endless widget options out there.

The last thing you want is to clutter up your site with unrelated widgets just for the sake of it.

So, if you’re just getting started with your online store, stick to the essentials: smart product pages, quality photography, and a smooth, user-friendly experience.

But if you’ve been running your e-commerce site for a while, have nailed down product-market fit, and are ready to ramp up customer traction and stickiness, these widgets are worth a look.

Now, excuse me, I’ve got a marathon to run.

Catch you next week!

Luke

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